How Redesigning a Reporting Dashboard Cut Time to Insight by 65%

Who we are

Flywheel Digital (Flywheel) is a leading digital ecommerce platform that specializes in helping brands optimize their ecommerce strategies across major online marketplaces such as Amazon, Walmart & Instacart. We provide reports and analytics that help our clients track performance metrics, measure campaign effectiveness, and uncover actionable insights to drive sales growth and market share.

Problem

One of our long-standing Tier 1 Clients, a global toy manufacturer, was frustrated with our existing Reporting Dashboard as it posed some significant challenges.

  1. Overwhelming Data Tables: The dashboard consisted of static tables with excessive data points, making it difficult for users to scan and extract key information quickly.

    Lack of Visual Hierarchy and Prioritization: Dashboard overwhelmed users with too many KPIs often leading to decision paralysis

  2. Lack of Actionable Insights: Report displayed isolated numbers, which indicated “What happened?” but lacked the “Why"? and “What should happen next?”.