Hey, I’m Smita.
I'm a UX Designer with a background in data visualization and analytics. I help create intuitive, structured, and beautifully designed experiences.
Mattel Reporting Dashboard
Led the design and development of a Reporting Dashboard for Mattel, a key at-risk client. Increased reporting efficiency by 64%, reducing time-to-insight for the client, and successfully retaining the account.
Case Studies
Tableau Process Optimization
Led user research, usability testing, and process optimization. Successfully reduced unnecessary Tableau licenses by 30%, leading to nearly $100K cost savings, while ensuring seamless data access and no disruption to user experience.